ATEN UN-201 Uživatelský manuál

Institutional Investors ConferenceMar. 18,2004

Sales and Financial ReportSales and Financial ReportJapanEuropeOthersUSA41%22%20%17%Sales Breakdown by Region

Sales and Financial ReportSales and Financial Report57%22%21%KVM SWITCHESUSB SERIESOthersSales Breakdown by Product Category

Major Product CategoriesMajor Product CategoriesMajor Product Categories

Major ProductsMajor ProductsKVM (Keyboard, Video, Mouse switch)One Keyboard+Video monitor+Mouse to control 2+ computersSOHO KVM SwitchServer 1Keyboard

SOHO KVM (Desktop)Control 2~4 serversEnterprise KVM (Rack-mount)Control 4-16 serversProfessional KVM (Matrix)Control 100+ serversMulti-user, multi-pla

SOHO KVM (Desktop)PS2 type keyboard & mouse– CS62A,CS64A,CS82A,CS84AUSB type keyboard & mouse– CS62U,CS522,CS521PS2+USB combo type keyboard &a

Enterprise KVM (Rack-mount) Control 4-16 serversAten Aten Enterprise Enterprise KVM KVM SwitchesSwitchesKeyboard, Mouse & VideoPC 1 PC 2PC 3PC 4

Professional KVM (Matrix)Control 100+ serversMulti-user, multi-platform Manage up to 4,096 computers8 servers8 servers8 servers8 serversmoremoreCS-913

KVM over IPRemote control KVM by internet and intranetSerial over IP Remote control serial devices by internet and intranetPower over IPRemote power o

KVM over IPGrowth rate in the next 5 years: 31% (VDC survey report)– Total market amount in 2004: US$142MChinaserver roomEuropeserver roomRemote contr

AgendaAgendaWelcome & Introduction Welcome & Introduction Sales & Financial ReportSales & Financial ReportMajor Product Categories Maj

Serial over IPRemote control serial devices by internet and intranetKS01088 port Serial over IPMajor ProductsMajor Products2. IP-based connectivity

Power over IPRemote power on/off varied devices located at server roomPower on/offCP01088 port Power over IPRemot userMajor ProductsMajor Products2. I

KVM over wireless IEEE802.11Major ProductsMajor Products3. Wireless connectivity

USB 2.0/1.1 Hub and convertersMajor ProductsMajor ProductsUH-2754 port USB2.0 HubUE-250USB 2.0 ExtenderPC-220USB2.0+1394 Combo CardbusUC-232AUSB2.0 to

Marketing StrategyMarketing StrategyMarketing Strategy

65% of sales amount65% of sales amountAmount GR +47% in revenue (JanAmount GR +47% in revenue (Jan--Feb 2004 Vs 2003)Feb 2004 Vs 2003)Branding Strateg

Top Tier CustomersTop Tier Customers

Marketing SegmentationMarketing SegmentationHigh endMiddle endLow end4 Port8 Port16 PortMatrix IPconnect2 Port4 Port

Marketing Strategic ReachMarketing Strategic Reach3 R&D SitesTaipei,Canada,China4 Distribution LocationsUSA, Belgium, Tokyo, Mexico2 Manufacturing

Marketing PotentialMarketing PotentialMorgan Keegan Report 2002/01KVM CAGR by amount: +25.1% from 2002 to 2005 VDC Report 2003/09KVM CAGR by amount:

Who is Aten?Who is Aten?Market leader in middle-end market of KVM Full range product category in connectivity– KVM, USB, Industrial Control, wireless

R&D ReportR&D Report

R&D ReportR&D ReportCore TechnologiesCore TechnologiesKVM ASIC technology both in PS2 and USBKVM ASIC technology both in PS2 and USBMatrix tec

New Products since Q4 2003 to 2004Real USB KVMMass PS2 servers changed to USB type in 2004-2006Aten provides one stop shopping products of dual interf

Real USB KVM Switches •ConsumerCS-62UConsumerCS-62UDesktopCS-1732/CS-1734DesktopCS-1732/CS-1734Rack-mountCS-1754/CS-1758Rack-mountCS-1754/CS-1758Cost

KVM over IP (Available)Remote control KVM through internet/intranetSmallest size in the world present Market potential : NT$30M (2004)CAGR: +33% per

Matrix KVM (Available)Multi-user multi-platform (PS2/USB/SUN servers)Cat5 connection to servers and consoles– KM0432 : 4 user X 32 servers, control u

ThenNowThe before and after using KM0432

4 port KVM with cables built-inCS64A PS2 type (Available)CS64U USB type (Q2 2004)DVI KVMCS1762 2 port (Q3 2004)CS1764 4 port (Q3 2004)Wireless

IP-based KVM & Industrial Control ProductsCAGR 33% forecast by VDCIP-based KVM KN9116 (Q2 2004)16 port KVM over IPIP-based Serial console KS010

Enforcing Matrix KVM & KVM over IP marketing in Enforcing Matrix KVM & KVM over IP marketing in highhigh––end market.end market.Upgrade PS2 KV

Sales & Financial ReportSales & Financial Report

Product AwardsProduct AwardsProduct Awards

Featured article in Japan about CSCS--17321732Aten is quoted as the best quality USB KVM between 15 similar products.Around half of these 15 products

Featured article in many magazinesin different countries -CSCS--17321732CzechGermanyRussiaSpainProduct AwardsProduct Awards

Editor ChoiceEditor ChoicePC World, SpainPC World, Spain PC PRO, SpainPC PRO, Spain PC Actual, SpainPC Actual, Spain Computer DIY, TaiwanComputer DIY,

Featured article in many magazinesin different countries -CNCN--60006000Product AwardsProduct Awards

Editor ChoiceEditor ChoicePC Magazine, TaiwanComputer DIY, TaiwanComputer DIY, TaiwanCS-62AUH-275VS-881

Editor ChoiceEditor ChoiceGHD125C30Computer DIY, TaiwanGHE125UPC 2000, Taiwan筆記本三件客PC 2000,TaiwanGCS62Computer DIY, Taiwan

Company ProfileCompany ProfileIncorporation : Founded in 1979IPO: Listed in Taiwan Stock Exchange on October 30, 2003 (Ticker 6277)Capital : NT$ 731,1

MilestonesMilestones1979 Company Founded80’s Family Automation, Printer Switches, Industrial PC, Switching Power Supply, Motherboards… etc.90’s Fla

Q & AThank You!Thank You!

Sales and Financial ReportSales and Financial ReportForecasted Net Sales growth rate is above 22%Income Statement2004 (F) vs 2003 (A)2003(A) 2004(F)

Sales and Financial ReportSales and Financial Report Q1 Q2 Q3 Q4 Total Amount:NT$1000 % % % % Net Sales 430,300 100467,995100 481,01

Sales and Financial ReportSales and Financial Report Q1 Q2 Q3 Q4 Total Amount:NT$1000 % % % % % Net Sales 495,635 100 578,433100 594,

Sales and Financial ReportSales and Financial Report 2004 Jan.~Feb. Amount:NT$1000 % 2004 Jan.~Feb(F) Ach.Rate (%) 2003 Jan.~Feb GR(%) Net Sales

Sales and Financial ReportSales and Financial Report Amount:NT:$thousand (except EPS&Dividends:NT$) Item 1999 2000 2001 2002 2003 2004(F) N